DATA & Analytics

Turning data into actionable insights to drive business growth

We operate at the busy intersection between marketing analytics, technology and consumer behaviour.

ReachMedia is well known around the NZ media scene for our strong legacy and leadership in letterbox marketing. What you might not know us for is our rapidly growing data and innovation centre.

We've been quietly achieving great results for a few of our closest friends and allies. With significant investment in this space and an impressive toolkit to play with, we're pretty close to launching an exciting new side to ReachMedia.

Watch this space! In the meantime, here are a few things we can help you with.

Services

DATA & Analytics

Audience measurement

Access to accurate audience measurement is enormously valuable to media owners, property managers, retail businesses and civic administration.

ReachMedia blends data-sets from a wide range of technologies and data partners, to provide audience counts and analysis in a range of sectors.

DATA & Analytics

Insights that open doors

We help established NZ companies, arriving offshore brands and new start-ups to develop their physical and virtual presence. Our data science team can determine the best place to open a new store, create marketing catchments and build franchise territories.

DATA & Analytics

Grow market share

Mobile location and transaction data enable you to find customer segments who visit your competitors but don't shop with you. Profile this segment, map shopping journeys and develop strategies to convert this valuable consumer group.

DATA & Analytics

Thinking outside the box

We're pretty good at doing stuff with data, but what we're really passionate about is helping New Zealand businesses to solve problems and kick goals.

There are gems in your business data. If you need help finding them and unlocking the power of actionable insight, we'd love to hear from you.

Success stories

'Calibre' - audience measurement for out of home media

ReachMedia have developed the market-leading audience measurement system for out of home media in New Zealand. Blending mobile location data with traffic counts, purchasing data and segmentation variables, Calibre provides reach, frequency and audience enrichment for out of home campaigns.

Commissioned by JCDecaux and made available to the wider industry, the Calibre platform has been live in market since 2017. The platform is used by media owners and agencies, providing simplicity, efficiency and accountability to out of home planning.

Online shopping delivery - powered by consumer data

An iconic New Zealand food and liquor brand required a data-driven system to underpin delivery to consumers. The system had to be optimised to ensure delivery efficiency, but also had to meet the wants of a loyal shopper base.

Blending aggregated, anonymous purchasing data with road network and drive-time metrics, ReachMedia build custom delivery territories for every store. This unique approach gives consumers the freedom to purchase from their preferred local store, while retaining logistic efficiency for the fulfillment program.

Data-driven growth strategy

A national New Zealand retailer required support to develop their growth strategy. In a highly competitive sector, with an evolving omni-channel customer base, they had reached a level of maturity and penetration which precluded growth by significant new store expansion.
  
ReachMedia built a market model, using aggregations of purchasing, demographic and behavioural data. Our team divided New Zealand into granular geographic units, with market potential, demographic analysis and forecasts, category value, market-share and competitor presence mapped. The client interacts with the data via simple to use online mapping and dashboard tools.

A national strategy was developed, identifying new store potential and competitor acquisition opportunities. Regional activity plans are built around the insights, based on local potential vs performance.

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If you need to contact us urgently please call 0800 REACH US.