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Through partnerships with multiple sources we auditing are able to offer a number of effective tools that enable our clients to:
- analyse their customer database
- perform segmentation
- rank distribution areas
- implement new targeted campaigns with confidence
some of these include:
location maps
A trade area is the geographic reach that a customer is prepared to travel to visit a retail site. We can assist you in developing location maps that take into account factors such as: road networks, competitor locations, drive time, customer concentrations and geographic areas.
census
The Census is the largest survey conducted in New Zealand, measuring key characteristics of the population. With this data we can help you find a range of population characteristics to suit your campaign. So you can target anyone from multiple car owners to those who earn more than $100,000pa.
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marketfind
Marketfind is a versatile neighbourhood segmentation system, based on the fact that people with similar demographic profiles and lifestyles tend to live near each other. Marketfind is particularly helpful in letterbox targeting, segmenting databases, acquiring customers and defining trade areas.
market penetration reports
Knowing who is currently purchasing your goods and services is the first step to understanding how to most effectively target a marketing campaign. By using your database we can analyse historical information such as postcodes, dollar values of purchase and frequency to gain key market insights.
drive-time and drive-distance
We can provide reporting/mapping on markets using drive-time, which uses road networks to find the shortest drive-time between two points, and drive-distance which calculates the actual distances via the road network that consumers are taking to access your site.
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catchment area reports
The Reachmedia Catchment area report (CAR) contains statistical information about the area in which you are operating and provides comparisons against the defined region to determine if there is a dominance of any particular demographic in your area.
panorama
The Panorama survey annually asks people who they are, what products they use, where they purchased them and what media influences them. Using Panorama allows you to target the right customer group with the right product and message, and can be linked to the Marketfind Targeting system.
transactional targeting
To understand how to drive the best efficiencies out of your marketing dollar, you first need to understand how your customers are spending theirs. Do they engage with your brand? Your competitors? Or not in you retail space at all? Using banking data we can pull your actual brand spend out of 60,000 merchants, 800,000 card holders, and 2 billion dollars worth of transactions. We then pipe it straight into our unaddressed media channel and drive your message through our massive media reach. It brings together the smartest direct marketing properties with the most cost effective media engagement.
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