lasoo

One of New Zealand’s leading pre-shop websites


Lasoo is an online destination for researching what’s on sale in stores of New Zealand’s leading retailers. Lasoo.co.nz is a powerful and unique retail search engine that serves ads from catalogue, newspaper, television and radio ads. It’s a pre-shopping search engine that allows consumers to search across retailers’ catalogues and offers before heading into a nearby store.

The site provides bricks and mortar retailers with the opportunity to reach online consumers lost to e-tailers and e-vendors.


Features:

  • Search engine optimised at a product level
  • Product offer landing pages for every offer
  • Integrated store locator – at an offer level
  • Buy-now links from each product page (if required)
  • Advanced search capabilities
  • Advanced alerting

How can Lasoo benefit you?

  • Be in front of a large, highly targeted and engaged(pre-shopping) audience...more traffic than you can get to your own site
  • Australian research has shown that Lasoo increased store traffic through greater exposure.  One quarter of visitors go into the retail store to buy the offer they saw on Lasoo.com.au
  • Individual product offers are discoverable to search engines (e.g. Google/ Live/ Yahoo)
  • Efficient cost per thousand impression rate (CPM) in a targeted environment

Why do consumers use Lasoo?

  • Search and find current retail products in one location, with ease
  • Discover where to buy retail products
  • Directions to the nearest store and contact details
  • Cost of the product and offer expiry date
  • Product details, expandable product images and terms and conditions
  • Customisable reminder alerts for catalogues and products
  • A trustworthy and free website utility connecting consumers with retailers