fashion retailer

The Background

The client is a discount fashion and footwear retailer as well as manchester for the home. It has 179 locations across Australia.

The Challenge

This retailer have traditionally marketed their products through the traditional channels such as catalogue and press ads as well as TV, with the shift of consumers to online they recognised that their expertise in this area was limited and realised the potential that may exist by extending their marketing initiatives into the digital channel.

The Solution

The client engaged Salmat Digital and Salmat Interactive to develop a whole digital marketing program for them with a three year roadmap of products and services that will bring them closer to their vision of being a true multi-channel retailer. This solution has included this retailer being featured on Lasoo, utilising Dynamic Catalogue as their onsite catalogue serving engine as well as developing customised email marketing campaigns to their customers.

The Outcome

The retailer has increased the reach of their traditional catalogue online by over 150% as well as growing their email marketing initiatives which has brought more shoppers instore.