discount retailer

The Background

This retailer is a multi-category discount retailer with over 100 stores and 4000 team members across Australia.

As a long-standing partner of Lasoo.com.au, they advertise all its catalogues as well as unique offers on our site and also publishes the catalogues on its own custom-built Dynamic Campaigns site.

The Challenge

At the completion of one sales period in mid-2008, the company was left with excess stock of a particular brand of GPS units, which were dispersed amongst several stores in different quantities. The challenge was how to sell this excess stock in a fast and efficient manner.

With varying levels of stock and the fact that some stores had completely sold out, this retailer needed a targeted offering to ensure sales were fast but efficient. We identified the chance to market this excess stock online.

The Solution

By using Lasoo.com.au, the retailer was able to advertise the units at a reduced price to specific areas. Only people who had set their location to areas in which the retailer had the product available were able to see the offer and only stores with the GPS unit had customers directed to them.

The Outcome

The turnaround for the promotion was a few days and it ensured the company was not burdened with this stock for an extended period. The offer saw a huge increase in traffic for the retailer as well as social sharing of the offer on various sites and forums, including Facebook, and via email. Sales of the product increased by more than 800% in a three-day period for all stores involved. Lasoo was the only media this offer was advertised in.

If you’re looking to target offers in particular areas with a much quicker turnaround than that of traditional media, then online Pre-Shop sites such as Lasoo.com.au are your answer.